![]() ![]() We’re sourcing these examples from the webinar we’ve done, titled UTM God Mode in Data Studio. So we’re going to show you a few simple examples of what the reports can look like. The end point of using custom UTMs is to be able to easily report on the dimensions that matter to you. Custom UTMs in Google Analytics and Data Studio Reports But we wanted to show you that there’s no limit to how complex this can get. And as a side note, it’s best practice to use lowercase characters in UTM links. Our advice is to stick with what you can maintain in the long term. Marketers don’t always put this much nuance to good use. There’s such a thing as too many parameters. It’s worth noting here that this UTM link is super complex. Location – This could refer to geo-location or the physical location where the ad is placed.AdExtension – For when a user clicks on an ad feature that contains further business information, such as a star rating, company info, or additional text.In this case, we use the custom UTM parameter “&geo=thelocation”. We want to see how our ads perform in each location for comparison. In this scenario, we’re launching a new product and asking an ad network to only display ads in the areas where we have business locations. Or perhaps an agency asks for a custom UTM parameter for their own reporting and attribution purposes. It may be that you wish to distinguish between internal and external marketing work. This isn’t the only situation where you may use the “&agency=” tag. Therefore, we ask each agency to place “&agency=theirname” at the end of their links, like so: We want to see which agency provides more ROI so that we can choose an agency to work with in the future. We’re sampling the work of two agencies at the moment, Saashi & Saashi and Sid Tea. In your UTM link, you’d just replace “&influencer=” with “&affiliate=”. We send each a link with the custom parameter “&influencer=theirname.” The end result looks something like this:Īn affiliate marketing campaign would look similar. But how do we know which sis makes us the most revenue? Each of the sisters posts to their Instagram Story for us. Let’s say that we work with multiple influencers, Kim K, Khloe K, and Kourtney K on a Black Friday campaign. Let’s dive deeper into the scenarios where custom UTMs help. For example, you may use custom parameters to monitor seasonality, the geo-location of traffic sources, or even to help with performing A/B tests. You have the opportunity to get creative here. In a similar way to the above, you may wish to use the custom UTM parameter if you work with multiple marketing agencies and want to differentiate their campaigns in your reports. Marketers use these to track links that come from specific referrals, influencers, or affiliates, and differentiate between them.Īnother frequently-used custom parameter is “agency=”. For instance, we see “ref=”, “influencer=”, or “affiliate=” fairly often. Hence, you should use custom parameters when you frequently use a marketing or advertising method that doesn’t line up with the five standard parameters.Īt UTM.io we see some custom parameters used more frequently than others. Google only establishes the five main parameters: ![]() They make it quicker and easier to sort and filter through ROI data in Google Analytics, Google Ads, or any other tool you use for reporting. However, if you don’t use advanced UTM naming conventions in campaign tags, this can get messy and lead to additional reporting work.Ĭustom UTM parameters can help you to clean, accurate, and actionable data. You can customize values within the main parameters by hyphenating them. They’re for advanced users who need to track a source, channel, or campaign beyond what the regular parameters can provide. In analytics or ad tools, you can tie this info to traffic, conversions, revenue, and other metrics for true campaign attribution.Ĭustom UTM parameters refer to any unique parameters outside of the main five. These parameters allow UTMs to provide precise information on where visitors come from. Finally, the content refers to the email’s call to action button, “Find help now”. The medium is email, more specifically it was sent using SendGrid. As you can see, it’s for TaskRabbit’s Summer Savings campaign. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |