![]() Medala is a GameFi platform that helps developers create Web3-enabled experiences for the casual gaming market. “Simplification is the only way that’s going to happen at scale.” ![]() “The goal from the outset has been to help smaller mobile game developers leverage Web3 to improve KPIs like DAU and session length,” says Nathan Lehoux, cofounder and COO at Medala Labs. Medala will be featured alongside leading gaming brands and Web3 innovators such as Ketchapp, CrazyLabs, and AppLovin. The Hyper Games Summit, held in Istanbul, Turkey, is the world’s largest B2B event for the mobile casual gaming industry. Marketing Technology News: Tinuiti Wins Google Premier Partner of the Year Award in International Growth ![]() “Eugene and his team have been amazing to work with, and we’re excited to see the game development community’s response to the Founding Partner initiative.” ![]() “We’re thrilled to be participating in the Summit,” says Matt Hartley, cofounder and CEO at Medala Labs, the technology company building Medala’s blockchain protocols. This will be the first time the project opens applications to its Founding Partner Program, which provides development grants, consulting, and other incentives for game studios to build on its platform. Medala, a new Web3 project that aims to simplify play-&-earn integrations for mobile game developers, announced its participation in the Hyper Games Summit on November 14-15, 2022. New blockchain project aims to accelerate Web3 adoption in the mobile gaming community. ![]()
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